Webinar - Beyond “We’re Hiring!” Employer Brand from the Inside, Out

Establishing an employer brand is integral to building awareness and trust amongst potential employees to support recruitment and talent objectives.

This presentation aims to help architecture, engineering, and design firms establish and manage their employer brand. It will present concepts related to employer brand, recruitment, and marketing to support employers in developing their ability to attract talent that aligns with their needs and values. The presentation will offer practical approaches to getting started and industry-specific information to support your success.

Learning Outcomes:

• Define employer brand and differentiate between related terms often used interchangeably.
• Describe the relationship between workplace culture, marketing and employer brand.
• Identify opportunities to understand, improve, and establish an employer brand to attract talented professionals, including message development.
• Identify approaches for getting started in a way that can be managed and sustained for small and medium businesses.

Russell Pollard (he/him), MBA
Principal, Framework Leadership