RAIC Webinar: Brand, Public Relations, and Marketing

Brand, Public Relations, and Marketing
Briefly explore developing a coordinated and integrated strategy to promote and grow a successful architectural practice. at this session, featuring chapter 3.3 of the Canadian Handbook of Practice for Architects (CHOP). This essential guide provides valuable insights into the professional practice of architecture in Canada.

This session is a part of the CHOP CHAT Series.

Discussion Topic:

Chapter 3.3: Brand, Public Relations, and Marketing
They will discuss the importance of establishing an authentic and well-considered brand to attract potential clients and future employees. This chapter highlights the role of marketing in communicating a practice’s value proposition and position in the market to specific client segments, with the goal of securing commissions. We’ll also explore the role of public relations in reinforcing the practice’s brand and communicating the value of architecture to a wide range of audiences. A coordinated strategy in brand, public relations, and marketing is essential for promoting and acquiring new projects.

Speaker Michael Chomik, B.Comm.