The Marketing Advantage: Winning in a Challenging Landscape

Join SMPS Ontario and ULI Toronto for an insightful panel discussion that takes you through the full marketing journey of a development, from the initial architectural vision and design to construction, and ultimately, market delivery and sales.

The mixed use and real estate landscape in Canada is facing unprecedented challenges in 2025, from rising interest rates to shifting buyer expectations and economic uncertainty. In this evolving market, successful development marketing requires more than just compelling design and expert execution—it demands a strategic, innovative approach to storytelling and engagement. Developers, architects, and marketers must work together to craft compelling narratives, navigate shifting market conditions, and position projects for success in a competitive and unpredictable environment.

Speakers

• Nicola Spunt, PhD, Founder and President, Thesis Communications
• Kathryn Seymour, Director of Marketing, Canadian Buildings, PCL
• Jaclyn Yanko SVP, Sales, Marketing & Customer Experience | Originate
• Nina Boccia, Director of Marketing & Communications, KPMB (moderator)

Tickets

• $45.00 Member Ticket
• $35.00 Earlybird rate before March 17
• $60.00 Non-Member Ticket