What’s in a brand?
5:30 PM - 8:00 PM
33 Harbour Square, Suite #202
The Society for Marketing Professional Services (SMPS) invites you to our first seminar of the 2018/2019 program year! This fun and interactive session on branding answers the “why’s” and “how-to’s” about branding for A/E/C firms. What is a brand? What are the qualities of an effective brand? How can you best leverage your brand assets to be more effective in your communications and connect with your clients?
From the intrinsic brand-value based decisions, such as go-no-go’s, to the visual language of your brand in proposals, brochures, websites and beyond, attendees will learn how to maintain a cohesive brand while allowing for flexibility when needed. Additionally, participants will learn how to measure their company’s brand equity to determine whether it’s time for a change.