Understanding the Neuroscience in Client Decision-Making
5:30 PM - 6:00 Pm Networking, 6:00 PM - 8:00 PM Seminar and Q+A
33 Harbour Square, #202,
Join the SMPS Ontario Chapter for this unique and insightful seminar. The SMPS Headquarters Foundation Board of Trustees, along with the SMPS membership, chose to develop a more robust and scientifically-informed understanding of client decision-making behavior and its application to marketing and business development. The SMPS Foundation and SMPS membership worked with researcher, JonRobert Tartaglione, founder and CEO of Influence 51, on this highly informative report.
Melissa Lutz, FSMPS, CPSM, current SMPS HQ President-Elect, and Past President of the SMPS Foundation will be joining SMPS Ontario to present the research findings, as well as to facilitate an interactive discussion on how to apply this understanding to make an impact on marketing campaigns, sales strategies, and organizational communication and behavior change.
Markendium Domains of Practice
Marketing Management (Domain 6)
Proposals (Domain 4)
Client and Business Development (Domain 3)
CPSM CPUs: 1.5
Limited tickets are available for this event. First come, first served via RSVP.
Light refreshments will be served.
This is an “in-person” event only. No recording or webcasting will be provided.
Attendees are kindly asked to refrain from recording this event.
For event cancellation and ticket refund policy, please see here.