Upcoming Events

Oct 5 2021 Lecture /

TSA Technical Series | Building a Resilient Practice

12:00 - 1:00 PM

Online via Zoom

$15 General Admission, FREE for TSA Members with code from most recent e-bulletin

Register Now


TSA Members: View the lecture recording in our members-only video library here. Use the promo code found in our latest e-bulletin to access the lecture!


TSA Technical Series: Building a Resilient Practice

The last year and a half, COVID-19 halted development of new projects and all networking activities. This has had a lasting impact on the way many architects find new work, as it has disturbed the flow of pursuits and referrals —the traditional sources of work for many architectural practices. And while these interruptions will pass, more change is on the horizon, as the AEC industry enters a period of economic disruption, driven by digital tools and the need for faster and cheaper means of construction. Now more than ever, having a deliberate, focused marketing and business development strategy is essential in helping maintain a resilient practice and sustain its growth. But where do you get started with business development and what does it look like for an architectural studio?

Join us on this one hour webinar with Johanna Hoffmann, CEO of Oomph Group Inc, as she walks us through some practical business development strategies that will help you build and maintain a more resilient practice — from where to focus your marketing efforts to how to decide whether to pursue that RFP.

In this presentation you will learn:

  • Why a “practice programme” is important for even the smallest of firms.
  • The principal elements of a marketing and business development plan.
  • How to distinguish your firm from competitors.
  • Tactics for enhancing awareness of your firm and generating leads for work from private [B2C], and for corporate and institutional clients [B2B].
  • An effective system for responding to pursuits, and for conducting Go/No-Go and Win/Loss assessments.
  • How to become more competitive and stay ahead of the game.

About the Speaker

Johanna Hoffmann is a creative marketing and business development leader, who is known for her ability to integrate inventive marketing tactics with business development strategies to drive results for AEC firms and organizations.

She has held executive marketing and business development positions with global leaders B+H Architects, Forrec Inc. and Stantec Inc., where she established global marketing and business development infrastructures, devised Business Development strategies to meet Key Performance Indicators and revenue targets, and led successful market entries into Asia, the Americas and the Middle East. 

Prior to working client-side, Johanna led Buzz Marketing & Public Relations, delivering strategic communications, media and community relations, promotions, special event management and sponsorship development services for design firms and organizations, and for global consumer brands and organizations.

A passionate volunteer, Johanna serves on ULI Toronto’s Communications Committee. She was a Public Art Commissioner for the City of Toronto’s Percent for Public Art Program, and has served on the Boards of Directors of Canada’s Ballet Jörgen, Arts Toronto/the Arts Foundation of Greater Toronto, Tapestry New Opera Works and Fife House Foundation.


TSA MEMBERS: This event is free for TSA members using the discount code found in our September 9 e-bulletin! Not a member yet? Membership is open to everyone and you can join here (student memberships are free!).

OAA MEMBERS: When registering, please include your full name as registered with the OAA to ensure your certificate of participation is credited properly. Please also include an email address you check frequently to ensure you receive our certificate in a timely manner.