Upcoming Events

Feb 15 2022 Event /

SMPS | Sector Spotlight: Healthcare – Pre-Positioning through Process and Community

6:00 - 8:00 PM

Online via Zoom

Register Now

The A/E/C industry needs to think beyond the strict confines of healthcare design when tackling the issue of healthy designs. Today, there is an ever-increasing trend to consider a facility’s impact on the larger community. No longer is addressing the needs of patients and staff enough. The pandemic has taught us that it is equally important to create environments for physicians, nurses, and staff that promote a healthy work environment that minimizes stressful work conditions. Clients are also demanding design teams to create facilities that are representative of the communities they serve.

Beyond COVID, what are the pressing issues that healthcare organizations are facing, and how can marketing and business development professionals address these concerns? Our presenters will discuss current and future trends in the healthcare sector that will improve your firm’s ability to be more successful in securing future healthcare projects and to lead through better design. We will explore the broader implications of designing for patients, frontline workers, community stakeholders and the importance of a design team’s ability to understand the broader impact of creating healthy environments.

This session will also address how firms can positively impact the broader community through a holistic design process that encompasses physical and mental health considerations. This process will serve your clients today and in a post-COVID world. Greater acknowledgment of your end user’s needs will positively impact how your internal teams work more inclusively and empathetically with each other, yielding even greater value to your client. Most importantly, this expanded awareness and sensitivity when addressing healthcare projects should become an integral part of your business development strategy to make your firm more competitive through better leadership.


6:00 p.m.: Welcome

6:10 p.m.: Sector panel, followed by an audience Q&A

7:30 p.m.: Breakout rooms for networking

8:00 p.m.: Event wrap up


Julia Rosen | Director, Healthcare Markets | The Collective

Julia Rosen returned to The Collective as Healthcare Director in 2018, bringing 22 years of industry experience, including running a consultancy and gaining manufacturer and dealership experience in both Canada and the US. Julia is a maestro of all things in healthcare furniture and has spoken extensively on furniture in healing environments, the influence of technology on hospital design, change management and workplace strategy, evidence-based design in healthcare, and cross-cultural design for wellness and health promotion. She has had the opportunity to work on many large-scale healthcare projects, including Sick Kids Hospital, Bellwoods Community Health Centre, Ron Joyce Children’s Health Centre, St. Michael’s Hospital, Providence Healthcare, CAMH, Mount Sinai, Hastings Manor Long-Term Care, UHN, Women’s College Hospital, and St. Joseph’s Health Centre in Etobicoke. Julia has volunteered with ARIDO and the Design Exchange and is the Programs Chair for the Women in Healthcare Board, Greater Toronto Chapter.

Kevin Cassidy | Global Healthcare Lead, Head of Healthcare | WSP Canada

As the National Head of Healthcare for WSP Canada and chair of WSP’s global healthcare team, Kevin Cassidy has nearly 20 years of healthcare facility design under his belt. With experience in acute care, pediatric, outpatient, and long-term care facilities, Kevin has a passion for helping clients design buildings and systems that support the best care practices for their patients. Kevin’s experience spans all aspects of the healthcare design process, including strategic planning, compliance consulting, master planning, and design and construction management. Working with national and global healthcare clients, Kevin has successfully delivered projects using various procurement models, including Design-Bid-Build, Alternative Financial Procurement, and Integrated Project Delivery. Along with the rest of the WSP team, he works with his clients, partners, and industry to provide innovative solutions and environments, addressing the unique obstacles that impact a healthier society.

Learning Objectives

Learn about the imminent and future critical issues facing healthcare organizations

Discuss the trends that will share the future of healthcare design

Understand how best to position your firm to secure future healthcare work

Target Audience

Marketing and Business Development professionals pursuing work in the healthcare sector.