Upcoming Events

Feb 23 2023 Event /

SMPS Ontario | The Craft of Storytelling: Three Different Ways

12:00 PM - 1:30 PM

$15.00 Member Ticket before February 17
$35.00 Member Ticket
$25.00 Non-Member Ticket before February 17
$45.00 Non-Member Ticket

Register Here

Event Description

SMPS Ontario is excited to introduce you to a panel of storytellers from the world of editorials, online publishing, and stakeholder relations. We will compare the various approaches to how stories are crafted by professionals who write for specific audiences and every word counts.

We have all been there – opening a new blank page to write a project understanding or executive summary, struggling to find the words that will hold the attention of our client’s team. How often have we heard that the submission was comprehensive and well-received? That our social media site caught the attention of the CEO? Or, “We were very impressed with your most recent blog story.”?



12:00 p.m. – 12:05 p.m. – Welcome
12:05 p.m.  – 1:00 p.m. – Panel Discussion
1:00 p.m. – 1:25 p.m. – Q & A and Closing Remarks



Kelsey Jenkins, Manager, Communications and Stakeholder Relations, Aecon

Kelsey is a highly skilled communicator with experience on infrastructure projects across the GTHA working with Crosslinx Transit Solutions, EllisDon, and now Aecon as part of the ONxpress consortium.  She has led stakeholder relations for several major transit projects covering community engagement strategy and implementation, editorial content creation, crisis communications, event management, and more.

Silvana Longo, Travel Editor at Panoram Italia, Freelance Writer and Content Creator

Silvana Longo is a Toronto-based writer, magazine editor with more than 15 years’ experience in publishing. Covering the full gamut of lifestyle niches from interior design, décor, travel, gastronomy and beauty, Silvana contributes regularly to a variety of design publications such as Designlines & Living Luxe as well as writes content and blog posts for clients in the design industry and beyond. Her current role as travel editor for Panoram Italia magazine merges her two passions of design and Italy. She explores travel trends, luxury stays to slow travel highlighting lesser-known destinations In Italy, “That intersection where design meets travel is my happy place.” See her website www.writerbydesign.ca for more information. For design and travel inspiration, read her blog www.writerbydesign.ca/blog

Arren Williams, Guest Contributor for Cityline/House&Home/Style at Home, Creative Director for Hudson’s Bay Home, Interior Designer and Stylist

Arren is a respected interior designer and stylist whose influential career in the design world can be tracked across magazines, newspapers, and television for the last two decades. Style is in Arren’s DNA, and he definitely started honing his eye for style when young. “At the age of 12 I wasn’t playing with GI Joe, I was collecting Art Deco clocks,” he explains. After a 4-year stint as the Creative Director for Home for Canada’s historic Hudson’s Bay department stores, he and his husband lived in Portugal and founded Casa Cubista. This is a collection for the home centred around a contemporary take on traditional Portuguese craft which is sold in more than 100 global stores including LA, London, Paris, and Seoul. In the spring of ‘21 he launched Arren Williams X Hudson’s Bay, an exclusive collection for bed and bath interior decors. www.arrenwilliams.com

Mimi Lai Drivas, SMPS President-Elect, Marketing and Business Development

Mimi has a Bachelor of Architecture degree from Carleton University and completed the IDM/Interactive Digital Media program at Centennial College. Since 2003, Mimi has created experiential marketing projects in advertising at McCann, and marketing in the AEC industry at Arup and Gensler among other firms. Early on, she designed exhibits for General Motors across Canada, all customized with local culture in mind. Later, Mimi brought her brand experience to AEC firms to create dynamic content and proposals. In collaboration with project leaders and her talented team, Mimi has led successful pursuits for public and private projects across five continents.


Learning Objectives

How to prepare a comprehensive narrative?

What are the essential elements when crafting a story?

Why is editing important and how can we measure the impact of the results?


Target Audience

Company owners

Business development leaders

Human resources leaders

Communication and marketing professionals

Creative writers

Graphic designers



The webinar will be delivered via Zoom.  Maximum participants per webinar: 95.

Markendium Domains Of Practice

Client and Business Development

Marketing Research

Marketing Planning

Promotional Activity



Event Notes

After completing your payment in PayPal, please click ‘Return to Merchant’ to finalize your registration on the SMPS Ontario page.

The event will be delivered via Zoom. Registrants will immediately receive a post-registration email with Google and Outlook calendar invites, which contain the Zoom login details. Registrants can also access the calendar invites on the SMPS webpage that will appear following registration.

Registration closes 24 hours before the event.

Registrants reserving multiple tickets will be responsible for forwarding the Zoom invite to the additional attendees.

No recording will be provided.

Participants are kindly asked to refrain from recording this event.

By registering for this event, participants consent that any photos taken may be used to promote future SMPS Ontario events.

Participants also consent to make available to SMPS all contact information captured in the event registration database for purposes of shared prospects and consistency of data.

If you require a certificate of completion, please e-mail education@smpsontario.com with the program code provided to participants at the end of the session.

For the event cancellation and ticket refund policy, please see our Ticket Policy.