SMPS Ontario | The Craft of Storytelling: Three Different Ways
12:00 PM - 1:30 PM
$15.00 Member Ticket before February 17
$35.00 Member Ticket
$25.00 Non-Member Ticket before February 17
$45.00 Non-Member Ticket
SMPS Ontario is excited to introduce you to a panel of storytellers from the world of editorials, online publishing, and stakeholder relations. We will compare the various approaches to how stories are crafted by professionals who write for specific audiences and every word counts.
We have all been there – opening a new blank page to write a project understanding or executive summary, struggling to find the words that will hold the attention of our client’s team. How often have we heard that the submission was comprehensive and well-received? That our social media site caught the attention of the CEO? Or, “We were very impressed with your most recent blog story.”?
12:00 p.m. – 12:05 p.m. – Welcome
12:05 p.m. – 1:00 p.m. – Panel Discussion
1:00 p.m. – 1:25 p.m. – Q & A and Closing Remarks
Kelsey Jenkins, Manager, Communications and Stakeholder Relations, Aecon
Kelsey is a highly skilled communicator with experience on infrastructure projects across the GTHA working with Crosslinx Transit Solutions, EllisDon, and now Aecon as part of the ONxpress consortium. She has led stakeholder relations for several major transit projects covering community engagement strategy and implementation, editorial content creation, crisis communications, event management, and more.
Silvana Longo, Travel Editor at Panoram Italia, Freelance Writer and Content Creator
Silvana Longo is a Toronto-based writer, magazine editor with more than 15 years’ experience in publishing. Covering the full gamut of lifestyle niches from interior design, décor, travel, gastronomy and beauty, Silvana contributes regularly to a variety of design publications such as Designlines & Living Luxe as well as writes content and blog posts for clients in the design industry and beyond. Her current role as travel editor for Panoram Italia magazine merges her two passions of design and Italy. She explores travel trends, luxury stays to slow travel highlighting lesser-known destinations In Italy, “That intersection where design meets travel is my happy place.” See her website www.writerbydesign.ca for more information. For design and travel inspiration, read her blog www.writerbydesign.ca/blog
Arren Williams, Guest Contributor for Cityline/House&Home/Style at Home, Creative Director for Hudson’s Bay Home, Interior Designer and Stylist
Arren is a respected interior designer and stylist whose influential career in the design world can be tracked across magazines, newspapers, and television for the last two decades. Style is in Arren’s DNA, and he definitely started honing his eye for style when young. “At the age of 12 I wasn’t playing with GI Joe, I was collecting Art Deco clocks,” he explains. After a 4-year stint as the Creative Director for Home for Canada’s historic Hudson’s Bay department stores, he and his husband lived in Portugal and founded Casa Cubista. This is a collection for the home centred around a contemporary take on traditional Portuguese craft which is sold in more than 100 global stores including LA, London, Paris, and Seoul. In the spring of ‘21 he launched Arren Williams X Hudson’s Bay, an exclusive collection for bed and bath interior decors. www.arrenwilliams.com
Mimi Lai Drivas, SMPS President-Elect, Marketing and Business Development
Mimi has a Bachelor of Architecture degree from Carleton University and completed the IDM/Interactive Digital Media program at Centennial College. Since 2003, Mimi has created experiential marketing projects in advertising at McCann, and marketing in the AEC industry at Arup and Gensler among other firms. Early on, she designed exhibits for General Motors across Canada, all customized with local culture in mind. Later, Mimi brought her brand experience to AEC firms to create dynamic content and proposals. In collaboration with project leaders and her talented team, Mimi has led successful pursuits for public and private projects across five continents.
How to prepare a comprehensive narrative?
What are the essential elements when crafting a story?
Why is editing important and how can we measure the impact of the results?
Business development leaders
Human resources leaders
Communication and marketing professionals
The webinar will be delivered via Zoom. Maximum participants per webinar: 95.
Markendium Domains Of Practice
Client and Business Development
After completing your payment in PayPal, please click ‘Return to Merchant’ to finalize your registration on the SMPS Ontario page.
The event will be delivered via Zoom. Registrants will immediately receive a post-registration email with Google and Outlook calendar invites, which contain the Zoom login details. Registrants can also access the calendar invites on the SMPS webpage that will appear following registration.
Registration closes 24 hours before the event.
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No recording will be provided.
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